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Brand Milestones
1970
Polycrol antacid launched in 1970’s, a leading antacid which has helped relieve consumers acidity problem since the last 50 years.
1992
The brand moved from Rx to Self-care/OTC space. Product promotion through doctors stopped.
2010
Packaging changed and re-launched with an innovative first-in-segment nano pack to easy product trial.
2012
A first-in-category offer- ‘a free spoon with every Polycrol’ was introduced.
2013
Polycrol extra strong- a relief from chronic acidity- was introduced roping with Mary Kom as its brand ambassador
2014
In film branding with Priyanka Chopra starrer Mary Kom movie.